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Astralis signs multi-million sponsorship deal with Unibet
- Updated: December 1, 2018
RFRSH owned Astralis has signed a multi-million dollar sponsorship deal with betting website Unibet. The deal spans for a period of two years and grants the betting website the exclusive image rights as well as global Image rights about Astralis. It is their first major foray into esports and they hope to capture this fast-growing segment soon.
Esports has grown into a billion-dollar business with a fanbase across all corners of the world. Astralis is the star of the CS: GO world, and we are very excited to join forces with the world’s number one team. Astralis is an esports powerhouse that has just received the “Esports Team of the Year” award. It’s our ambition that the partnership will help Astralis become even more competitive and raise interest in the exciting world of esports
Rhodri Darch, Chief Commercial Officer at Kindred Group.
— Astralis (@astralisgg) November 30, 2018
Astralis is the world’s best team and they look dominant for the future as well. They recently won the FaceIT London Major. The Danish roster followed it up with victories at the Blast Pro Series Istanbul, IEM Chicago and ECS Season 6 LAN finals. They also managed to reach the top four at Blast Pro Series Copenhagen 2018.
RFRSH with an increased focus on Astralis
Recently RFRSH sold their stake in Heroic in order to comply with WESA rules. With these changes, RFRSH can now focus fully on Astralis and Blast Pro Series. This sponsorship deal will prove crucial for Astralis to secure the funding necessary for going into the future. The Astralis brand was revived by the Danish players before RFRSH stepped in as a major investor.
We are extremely proud to welcome Unibet as the title sponsor of Astralis in a deal that will secure Astralis’ stability and growth for years. By entering a long-term deal that will be clearly visible across all Unibet markets, we cement both Unibet and Astralis as major stakeholders in the global esports environment for the years to come
Jakob Lund Kristensen, co-founder of RFRSH Entertainment.
Kindred, the owner of Unibet is a major online Gambling operator with business across Europe and Australia. It serves almost 23 million customers and employs over 1400 people. It is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA). Kindred is also a founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible