IPL 2023 Viewership: IPL Ends with Record Viewership for 2023 as Expected

By Gurmeet
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Updated: June 9, 2023
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The frenzy for this year’s Indian Premier League has allowed both the the broadcaster and streaming partners to garner record viewership on their respective platforms, after the country’s cricket board had for the first time split the media rights for the world’s second richest league.

Disney Star, the official television broadcaster of IPL, said an astounding 50.5 crore viewers tuned in to watch the live broadcast of T20 matches on television and the number for total viewers, including coverages around matches and highlights, stood at 53.5 crore.

JioCinema, the official streaming partner, said a record 44.9 crore of total viewers tuned in on the OTT platform for IPL coverage. It said connected TV adoption scaled up rapidly this season, with more than 12.6 crore viewers logging in to JioCinema to watch IPL.

The tournament was played in India after three years and the grounds opened their gates for all spectators, who were a big miss in recent Covid-stricken years. The cash-rich tournament has now become a decacorn with a $10.9 billion valuation and is said to be the country’s first unicorn in 2008 at $1.1 billion in valuation at inception, according to an analysis by D&P Advisory. A KPMG survey had reported that the tournament contributed Rs 11.5 billion ($182 million) to the domestic economy in 2021. even when played within confines adhering to Covid protocols.

Disney Star said IPL has become the first cricket tournament to register over half a billion viewers of the live broadcast on TV.

Source:- economictimes