Manchester City, in collaboration with fans and staff, is running a festive community campaign called ‘The Greatest Season of All’ to support young people in Manchester. The campaign involves gift-giving, community events, and fundraising efforts. So far, it has raised £200,000, equivalent to 5,760 hours of free 1-2-1 and group mentoring. The funds will contribute to healthier futures for young people, focusing on building confidence, life skills, and career aspirations through targeted mentoring and community football outreach by City in the Community coaches.
Since early November, the club has been donating £5 to its charity, City in the Community, for every purchase made by fans from selected Christmas retail items. Additionally, the club has tripled additional donations made by fans and staff, up to the value of £75,000, to support City in the Community football programs. The campaign also involves supporting the Royal Manchester Children’s Hospital by donating over 500 gift bags and blankets to children staying in the hospital during the festive period.
The City in the Community initiative has organized free events at the Etihad Campus and supported local organizations and food banks through donations and volunteering. Manchester City Women also made a surprise visit to Francis House to spread festive cheer.
The festive campaign is expected to create impactful opportunities for young people and build a sense of community. Notably, the club and its fans have donated funds, participated in events, and supported charitable causes to make a positive impact during the holiday season. The campaign runs until December 31, allowing fans to continue making donations to support the community initiatives.
The ‘Greatest Season of All’ Christmas campaign aligns with Manchester City’s commitment to community values, emphasizing gift-giving, community events, and fundraising. The success of the campaign has been highlighted by the significant funds raised, creating a positive impact on the community. The club aims to respond to the needs of people in the local community, with a focus on providing crucial mentoring support for young people, especially in areas with higher rates of deprivation and crime.
The campaign’s success is not only measured in terms of funds raised but also through tangible contributions such as mentoring sessions, workshops on mental well-being, youth-violence prevention, and programs supporting a reduction in reoffending after prison. Manchester City’s commitment to social responsibility is further evident through continued support for the Royal Manchester Children’s Hospital and initiatives to benefit local organizations and food banks.
The club’s Managing Director, Danny Wilson, expressed pride in the success of the campaign, emphasizing its alignment with the community values of Manchester City. He highlighted the importance of providing mentoring support for young people, particularly in areas facing challenges related to deprivation and crime.
Overall, ‘The Greatest Season of All’ Christmas campaign showcases Manchester City’s dedication to making a positive impact on the lives of young people and the community during the festive season. Fans and staff actively participate in the campaign, contributing to its success and reinforcing the club’s commitment to social responsibility and community engagement.
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By- Sahiba Suri