The Board of Control for Cricket in India (BCCI) has announced three new associate partners for India’s upcoming home cricket seasons. Campa, SBI Life and ChatGPT have joined the BCCI partnership programme in a deal valued at more than ₹130 crore.
The agreement will cover India’s home matches from September 2026 through March 2028, highlighting the growing commercial importance of Indian cricket.
BCCI Signs ₹130 Crore Partnership Deal
The latest BCCI sponsorship agreement involves Campa, SBI Life and ChatGPT as associate partners for the next two home seasons.
Deal Value Rises by 44%
According to the BCCI, the combined value of the three partnerships is over ₹130 crore, representing a 44% increase compared with the previous cycle. The rise reflects the strong commercial demand surrounding India’s home cricket calendar.
Partnership Begins With West Indies Series
The new partnership will officially begin with India’s home series against the West Indies on September 27, 2026, and will remain in place until March 2028.
Campa, SBI Life and ChatGPT Join BCCI
The three companies come from different industries, giving the BCCI partnership programme a wider commercial profile.
BCCI Looks to Improve Fan Engagement
BCCI secretary Devajit Saikia welcomed the new partners and said their different business categories demonstrate the wide range of opportunities available through India’s home cricket season.
The board also aims to explore new ways of connecting with cricket supporters and improving the overall fan experience.
BCCI Plans Better Cricket Scheduling
The partnership announcement comes shortly after a BCCI review meeting focused on improving India’s future cricket schedule.
More Rest for Indian Players
The board has discussed giving players more recovery time between series and allowing teams to adjust better to overseas conditions. The plans could also include warm-up matches before important international series, particularly on tours to SENA countries — South Africa, England, New Zealand and Australia.
India Faces a Busy Cricket Calendar
India are scheduled to play seven Tests, 14 ODIs and 16 T20Is, along with participation in the Asian Games, before the next IPL season in late March.
With concerns over injuries and player workload, the BCCI has indicated that future scheduling will place greater emphasis on rest and preparation.
BCCI Partnership Highlights Indian Cricket’s Growing Value
The ₹130 crore agreement underlines the increasing commercial value of India’s home cricket season. With major brands and technology companies joining the BCCI as partners, Indian cricket continues to attract strong business interest.
Conclusion
The addition of Campa, SBI Life and ChatGPT gives the BCCI three new associate partners for its upcoming home seasons. Along with the increased sponsorship value, the board’s focus on improved scheduling could play an important role in managing player workloads during a demanding international calendar.