The Board of Control for Cricket in India (BCCI) has announced three new associate partners for India’s upcoming home cricket seasons. Campa, SBI Life and ChatGPT have joined the BCCI partnership programme in a deal valued at more than ₹130 crore. The agreement will cover India’s home matches from September 2026 through March 2028, highlighting the growing commercial importance of Indian cricket. BCCI Signs ₹130 Crore Partnership Deal The latest BCCI sponsorship agreement involves Campa, SBI Life and ChatGPT as associate partners for