Sportian: Innovating Sports and Entertainment LaLiga Tech, a digital transformation provider of solutions for the global sports and entertainment sector, has unveiled its new identity, Sportian, at an exclusive event held at the Cívitas Metropolitano Stadium in Madrid. This transformation represents a significant milestone in the industry's journey towards innovation and enhanced fan experiences. In 2021, LaLiga Tech was founded by LaLiga, and it became a joint venture in the following year when Globant acquired a 51% majority stake in the company. Today,