Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has signed a three-year official partnership agreement with the Kingdom’s Al Hilal football club. Starting from the 2023/2024 season, the partnership includes mutual commercial and marketing rights between the two entities. The $600-billion fund, which owns Newcastle United FC as well, will acquire 75 percent of Al Ahli, Al Hilal, Al Ittihad – who recently signed a contract with Karim Benzema – and Al Nassr – which iconic footballer