PIF

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NFL

Saudi Arabia to launch sports investment group: Is NFL…

Much has been made of the war over golf between the PGA Tour and Saudi Arabia-funded LIV Golf. After nearly a year of off-course bickering and indirect fighting, LIV Golf, the PGA Tour and PGA European Tour announced a merger between the three that would pool their commercial rights into a for-profit venture funded by Saudi Arabia's Public Investment Fund. That was not the PIF's first foray into disrupting the traditional sports leagues. Soccer Takeover In late 2021, the fund purchased an 80%