FIFA has announced plans to establish a new commercial subsidiary called FIFA Forward Enterprise (FFE), valued at $20 billion, in a move aimed at expanding football's commercial growth while continuing to invest in the sport worldwide. The proposal will be presented to FIFA's 211 Member Associations and the FIFA Council for approval. According to FIFA, FFE will consolidate the organization's commercial and event-related operations, while FIFA will retain full control over football governance, competitions, regulations, and the international match calendar. The governing body