“Deep in the Heart of Texas” blared from the speakers during a timeout a few days into the debut of a U.S. professional cricket league near Dallas. Fans waved the flags of the Texas Super Kings and the LA Knight Riders, with some wearing the jerseys of their favorite countries or clubs overseas. A couple had ballcaps of two of the biggest brands in the United States — the NFL’s Dallas Cowboys and Major League Baseball’s New York Yankees. This unusual confluence comes